Beware of greenwashing: Deceptive sustainability
We are receiving more and more requests for sustainable investments. Even so, not every fund or ETF that is designated as sustainable is 100% green. Green is not always green, but green sells better. Many corporations take advantage of this. More and more companies present their products as environmentally friendly as possible in order to sell them more expensively. This eco-trick is known as “greenwashing”. We find the best examples of this at the well-known large corporations such as Apple, Amazon or Nestle, which make profit worldwide with their supposed environmental friendliness. McDonald’s is also one of the greenwashing candidates.